Our mission

Every South African deserves a companion who never gives up on them.

From Khayelitsha to Sandton. From the bachelor surviving on his own to the mother managing eight. Equal intelligence, equal warmth, equal care. That is not a marketing line. It is the only reason Eliva exists.

The promise

From Khayelitsha to Sandton.
Equal intelligence. Equal warmth. Equal care.

4

SA stores compared daily

R99

Full platform per month

12

Dietary profiles supported

144

Features across 9 pillars

Our story

South Africa needed this.
So we built it.

South Africans spend more time and mental energy on grocery shopping than almost anywhere else in the world. Four major chains, constantly changing prices, tight household budgets, and no single place to compare it all — while managing health goals, dietary needs, and a family.

The clinical dietician, the financial advisor, the professional shopper — these have always been available to one kind of household. Eliva makes them available to every household. That is not a product decision. It is a moral one.

The name Eliva is a fusion of alive and elevated living. Alive enough to move with you every day. Elevated enough to lift your life higher — your health, your budget, your family. That is the promise inside the name.

Built for South Africa

Liv knows umngqusho, chakalaka, boerewors, bunny chow, braai culture, kota, amasi, morogo, samp, and putu. She knows Heritage Day is National Braai Day. She knows Ramadan means adjusted meal plans. She knows Stage 4 means your perishables are at risk.

ShopritePick n PayCheckersWoolworths

What we stand for

Three principles. No exceptions.

Equal access

From Khayelitsha to Sandton.

The intelligence of a clinical dietician and a personal financial advisor has always been available to one kind of South African. Eliva makes it available to all of them. Equal intelligence. Equal warmth. Equal care.

SA from the ground up

Not retrofitted. Built here.

Eliva knows umngqusho, chakalaka, boerewors, bunny chow, braai culture, kota, amasi, morogo, samp, and load shedding schedules. We were not adapted for South Africa. We were made for it.

Never judges

Your budget is your business.

R80 or R8,000. Single or family of eight. Halaal or keto or "whatever is cheapest today." Liv has one job: find the best solution for your situation. Without comment. Without judgment. Always.

Ready?

Meet Liv. No credit card. No judgment.

Start free. Let Liv sort your first basket. When she saves you more than R99, upgrade.

Get started free